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The ZAP Games Winners 2025

Congratulations to everyone who took part in the ZAP Games 2025! ZAP is french for Zone Anti-Publicité / Anti-Advertising Zone. It is two weeks of affinity groups actions against Black Friday consumerism, Amazon and the advertising industry. This year there were 35 actions in 19 cities in 8 countries. Locations…
Subvertisers InternationalSubvertisers InternationalDecember 2, 2025 Read More
ZAP Games

Black Friday Galore, Amsterdam (ZAP Games 2025)

We plastered a perfume ad poster with slogans from countless other ads to highlight how the advertising industry shouts at us to buy more things we don’t need – products that pollute, exploit workers, and fuel the burning of our planet. This frenzy only intensifies during what used to be…
Subvertisers InternationalSubvertisers InternationalNovember 29, 2025 Read More
ZAP Games

Putting The GREEN into Ai Data Centres, Hastings, England (ZAP GAMES 2025)

Artwork by Michelle Tylicki for Axe Drax & Stop Burning Trees Coalition. At DRAX we burn trees, but we wanna burn more -to power AI data centres!Invest your taxes (£2m/day!) in our state-of-the-art deforestation technology.Help us cut trees, eliminate wildlife, displace communities and create AI Slop! For your "renewable" energy,…
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ZAP Games

Consumerism is a Virus. Utrecht, Netherlands (ZAP Games 2025)

By Big Bomba Bus Bitches This action was taken as an act against consumerism. During 14-28 in Utrecht in the Netherlands, about 80 advertisements have been taken out; the video shows about 56 of them with replacements. This replacement contains political content, confronting companies on genocide, confronting them on animal…
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ZAP Games

When Ugliness Turned into Beauty, Paris, France (ZAP Games 2025)

Something strange happened in Paris. We saw with our own eyes an advertising poster escape from its steel cage and hurl itself into the water toward the Seine. Some experts believe it has given up its daily role of harmful influence. Others, on the contrary, think it simply longed for…
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Snow Business, Norwich, England (ZAP Games 2025)

We constructed a minimalist snowman from a real carrot and two branches foraged from a recently-trimmed blackthorn hedge. The title 'Snow Business' plays on the dual meaning that such a silly, non-commercial gesture has 'no business' in a space strictly reserved for advertising, while also declaring our reclamation of this…
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The Advertisers are Watching You. Reading, England (ZAP Games 2025)

Digital screen technology is moving on and screens are being produced with cameras that may allow the advertisers to target ads at individuals. Big Advertising will be watching us. This hacked screen has been created to bring peoples' attention to this sinister new development. Reading, UK (More information in the…
Subvertisers InternationalSubvertisers InternationalNovember 28, 2025 Read More
ZAP Games

“If not ads, what would you rather see here?” Reading, England (ZAP Games 2025)

We asked the community what would they rather see on their high street? They had plenty of ideas, non of them consumer related.
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ZAP Games

Humanity Prevails Time and Again, San Francisco (ZAP Games 2025)

Bonsoir paizanos!  A warm hello to you from the cool hills of San Francisco. Here is another collection of recently reimagined posters. Titled Humanity prevails time and again, the action aims to bluntly rebuke the flood of AI advertising in our public space and its attendant techbro ethics. Out of the five posters,…
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ZAP Games

Making Amazon Pay by Brandalism, London (Zap Games 2025)

Billboard and tube adverts across London have been replaced with more than 100 satirical artworks protesting against the “destructive hyper-consumerism of Black Friday” and the marketing strategies of big tech companies such as Amazon.Artists in the anonymous artist network Brandalism say they have hacked commercial advertising spaces to critique Amazon’s…
Subvertisers InternationalSubvertisers InternationalNovember 28, 2025 Read More
ZAP Games

Black Friday: Now more than ever, let’s stop advertising! Lille, France (ZAP Games 2025)

RAP Lille activists have once again mobilized to highlight the harmful effects of the advertising system, which leads to overproduction and overconsumption! As a reminder, if you want to adopt a more modest lifestyle, you can apply the N.I.S.O.U method : Need Immediate Similar Origin Useful. And remember: if you don't buy…
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ZAP Games

Advertisements to the shredder! Lille, France (ZAP Games 2025)

Recycling is important: that's why activists from RAP Lille decided to take action in public spaces by shredding 6 advertisements to stop their harmful effects! Advertising grinds our brains into dust, so let's grind advertising into dust in return!  Watch the action video: Instagram
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ZAP Games

Anti-Amazon-Adverts. Leipzig, Germany (ZAP Games 2025)

News Coverage: - https://www.l-iz.de/wirtschaft/verbraucher/2025/11/kritik-zur-black-week-adbusting-kampagne-amazon-640187- https://www.jungewelt.de/artikel/513135.zum-black-friday-arbeiten-bis-zum-umfallen.html?sstr=amazon- https://www.labournet.de/internationales/streiks-und-proteste-von-black-friday-28-november-bis-cyber-monday-1-dezember-2025-die-techno-autoritaere-dystopie-von-amazon-muss-gestoppt-werden/ Deutsche Version: siehe unten On the occasion of the biggest consumer and advertising spectacle of the year, Black Friday, activists hung posters criticising Amazon in Leipzig's advertising display cases. At Leipzig's consuming hotspot, the Höfe am Brühl, passers-by saw homemade posters with anti-capitalist slogans…
Subvertisers InternationalSubvertisers InternationalNovember 28, 2025 Read More
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88 million starter pack, Paris, France (ZAP Games 2025)

88 Million starter pack museum of I open. This performance sends you in the 500 last meters before the flash heist of The Louvre which occurred on 19th October 2025. Five tools suffice for its realisation in seven minutes to make history, or to make it disappear, depending on how…
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Welcome to the Niger Delta, Ogoniland, Nigeria (ZAP Games 2025)

Billboard installed outside Port Harcourt in Ogoniland, Niger Delta. In the background of the night-time photo you can see the gas flare of a nearby oil refinery. Artwork and installation by artist Darren Cullen.
Subvertisers InternationalSubvertisers InternationalNovember 28, 2025 Read More